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Safer Choice

Safer Choice

Our products carry Safer Choice label. The Safer Choice Program is one of the U.S. Environmental Protection Agency’s (EPA’s) most valued partnership programs.

Products have to pass the stringent criteria in order to earn the Safer Choice label. The Safer Choice program reviews more than just product ingredients. They also look at product performance, pH, packaging and more to ensure that products with the label are safer for you and your family. Once a product meets the Safer Choice Standard, EPA conducts annual audits to ensure Safer Choice standards continue to be met.

Every ingredient is reviewed: Before a product can carry the Safer Choice label, EPA reviews all chemical ingredients, regardless of their percentage in the product. Every ingredient must meet strict safety criteria for both human health and the environment, including carcinogenicity, reproductive/developmental toxicity, toxicity to aquatic life, and persistence in the environment.

Product performance: Products that qualify to carry the Safer Choice label must pass category-specific performance standards as defined in the Safer Choice Standard. All products must perform comparably to conventional products.

Packaging: Safer Choice reviews all product packaging against criteria defined in the Safer Choice Standard. Partners are required to implement sustainable packaging measures and to improve the packaging profile for their recognized products during the partnership.

pH: Labeled products must meet pH standards that minimize the potential for skin and eye irritation or injury.

Volatile Organic Compounds (VOCs): Safer Choice restricts VOC content to minimize indoor air pollution and associated respiratory concerns.

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